1) Communication Script: Transforming “Unknown” into “Knowable”

The patient’s tension mainly stems from the fear of unknown equipment and processes. Your words are the first line of defense against fear.

1. Popularize the introduction of the equipment (avoid using medical terms) :

Don’t say: “We are now using an ultrasound venous imager to find your blood vessels.”

It can be said: “Let’s use this’ vascular fluoroscopy instrument ‘to take a look and see which of your blood vessels is the most obedient. We’ll choose that one.” Or “This is a ‘vascular navigation’ that can help us see more clearly and make the puncture go more smoothly.”

Principle: Comparing high-tech devices to common concepts in life (such as perspective and navigation) can instantly bring people closer and eliminate the sense of mystery.

2. Emphasize the benefits to patients (empathy and comfort) :

Combining the pain point: “Your blood vessels instrument are relatively thin and deep. Let’s take a look at this. It can save you one injection and succeed in one attempt.” This sentence directly hits the patient’s most core fear.

Expressing concern: “This instrument can help us find the best blood vessels and make your process a bit easier.”

3. Real-time communication during the operation process (involve them) :

Invitation to Watch: After scanning a clear blood vessel, turn the screen towards the patient: “Look, this is your blood vessel, displayed very clearly.” We’ll go in from here later.”

Visual explanation: Pointing at the screen, he said, “Look, this one is thicker and straighter. The one beside it is thinner and has forks. We won’t choose it.” Doing so makes patients feel that everything is under control and a clear plan, rather than being operated blindly.

Give a sense of control: Before wiping the coupling agent, you can say: “This gel is a bit cold. Just a reminder for you.” Let the patient have an expectation for the next step.



2) Operational Behavior: Build trust with professionalism and thoughtfulness

Your behavior conveys a sense of security more than your words.

1. Stay confident and composed

You yourself should demonstrate your proficiency and confidence in the equipment. Your composure will directly influence the patients. Even if you are a beginner, you should practice in advance to ensure that the operation process is smooth.

2. Pay attention to patient comfort

Position: Help patients adjust to the most comfortable posture to ensure that they do not become more tense due to an uncomfortable position during the operation.

Keep warm: If the environment is cold, make sure to cover the patient. Coldness can cause blood vessels to constrict and increase tension.

Preheating the coupling agent: If conditions permit, preheat the coupling agent in the palm of your hand before use to avoid the cold touch startling the patient.

3. Gentle and precise operation

Gentle pressing: When the probe touches the skin, be sure to do it gently to avoid forceful pressing that may cause discomfort and pressure to the patient.

Reduce unnecessary scans: Scan with a purpose. Do not aimlessly swing the probe back and forth on the patient’s arm, as this will increase their unease.



3）Scenario-based Response Strategies

The strategy can be fine-tuned for different types of patients:

1. For children:

Gamification: It is called “The mini-game of finding blood vessels” or “Blood Vessel Monster Detector”.

Distract him: Have him look at the images on the screen or chat with him and ask what he sees.

Encouragement and Rewards: Provide positive encouragement and praise throughout the process.

2. For patients who are extremely anxious or have experienced failure before:

Take the initiative to admit and guarantee: “I understand you might be a little worried. It might not have gone smoothly last time.” This time we’ve used this “good helper”, and the situation will be different. Let’s get it done together.

Give the option (if possible) : “Do you think we are looking at the left hand or the right hand?” Even a small choice can increase a patient’s sense of control.

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I. (Core Value: Unparalleled Diagnostic Capability

High-resolution, non-invasive “optical biopsy”

Traditionally, to make a clear diagnosis of many diseases, a biopsy was required, which involves taking a small piece of tissue and observing it under a microscope. This is an invasive operation.

OCT provides cross-sectional images similar to biopsies, but it is completely contactless and non-invasive. Doctors can directly observe the microstructure of the surface and subsurface layers of tissues inside the body without the need for cutting, significantly reducing risks and patient discomfort.



2. Real-time imaging, guiding treatment

OCT imaging is extremely fast and can provide images in real time. This enables doctors to immediately assess the condition of the tissue during surgery or interventional treatment, thereby making more accurate decisions.

For instance, during cardiovascular interventional surgery, doctors can view in real time the nature of the plaques within the blood vessels and the adhesion of stents.



Ii. (Main Application Fields and Specific Assistance）

The application of OCT has expanded from ophthalmology to multiple medical fields. Here are some of its most important applications:

Ophthalmology - the most mature and widely applied field

This is a prime example of the success story of OCT technology, which has completely transformed the diagnosis and treatment of retinal diseases.

Help

Diagnosis of macular diseases: Precise diagnosis and staging of age-related macular degeneration (AMD), macular edema, macular holes and other diseases is the gold standard.

Glaucoma management: By precisely measuring the thickness of the retinal nerve fiber layer (RNFL), early diagnosis of glaucoma and objective monitoring of disease progression can be achieved.

Diabetic retinopathy: Early detection of subtle changes and edema in the retina to guide treatment.

Impact on the industry: It has led ophthalmic diagnosis from subjective two-dimensional fundus photography to an era of objective and quantitative three-dimensional microstructure analysis.



2. Cardiology - A rapidly developing frontier field

Intravascular OCT (IV-OCT) enters the interior of blood vessels through slender catheters for imaging.

Help

Precise assessment of plaques: Clearly distinguish lipid plaques, fibrous plaques and calcified plaques, and identify easily ruptured “vulnerable plaques”, which is something that traditional angiography cannot achieve.

Optimizing stent implantation: During percutaneous coronary intervention (PCI), guiding doctors to select stents of appropriate size and accurately assessing whether the stents are fully adhered and sufficiently dilated after the operation significantly reduces the risk of restenosis and thrombosis after the operation.

Impact on the industry: It has advanced coronary intervention therapy from the era of “walking according to the route map” with angiography to the era of “navigating with a high-brightness map on” with precision.



3. Combination of oncology and endoscopy

Integrating the OCT probe into the endoscope enables deep scanning of suspicious areas simultaneously during endoscopic examinations of the digestive tract, respiratory tract, etc.

Help

Early cancer diagnosis: In the gastrointestinal tract, respiratory tract, bladder and other areas, distinguish benign lesions from early cancer, guide the biopsy location, and increase the positive rate of biopsy.

Determine the tumor boundary: Assist surgeons in determining the precise boundary of the tumor during surgery to ensure complete resection while preserving as much healthy tissue as possible.

Impact on the industry: It has enhanced the depth and accuracy of endoscopic examinations and promoted the screening and diagnosis capabilities for early-stage tumors.



4. Dermatology

Skin OCT is similar to ophthalmic OCT and can perform high-resolution imaging of the skin’s surface layer.

Help

Non-invasive diagnosis: It assists in the diagnosis of skin tumors such as basal cell carcinoma and melanoma, as well as inflammatory diseases like eczema and psoriasis.

Treatment monitoring: Non-invasive monitoring of the efficacy of drug treatment or laser treatment.

Impact on the industry: It has reduced the need for some diagnostic biopsies and provided new tools for the dynamic monitoring of skin diseases.



Iii. (Summary of the Overall Impact on the Healthcare Industry)

1. Enhance the level of diagnosis and treatment: Early diagnosis, precise staging and personalized treatment of diseases have been achieved.
   
   
2. Enhance patient experience: Through non-invasive or minimally invasive examinations, patients’ pain, risk of complications and recovery time are reduced.
   
   
3. Reduce medical costs: Although OCT devices themselves are expensive, they can lower overall medical expenses in the long run by avoiding unnecessary surgeries, optimizing the treatment process and reducing complications.
   
   
4. Promoting scientific research development: It provides powerful in vivo imaging tools for medical research, accelerating the development of new drugs and in-depth understanding of disease pathological mechanisms.